Women how to face the business difficulties
As entrepreneurs, in the need to
recapitalise process, I realized, because the venture capital value less women
entrepreneurs, so those green and lack of social experience of women
entrepreneurs in the risk investment institutions need to recapitalise on
poineering process difficulties.
Penelope · special reduced g (Penelope
Trunk) recently published in the column VentureBeat point, because vulnerable
to birth influence, and tend to the pursuit of material comforts and
comfortable life, so women is not suitable for entrepreneurship.
But special reduced g ignored the fact that
women are good at management and leadership, business process in all aspects of
played outstanding.
Women entrepreneurship why in difficulties
Entrepreneurs to work in a constantly
changing. At first, the entrepreneur needs to come up with a good business
idea, and use the incomparable market insight make entrepreneurial ideas into
reality. Then, the entrepreneur needs to recruit right staff, employees to
introduce myself the idea, to create outstanding team, training team to do big
business, looking for partners and customers, continuously make oneself of the
company development. In the above areas, women can do a job with skill and
ease.
If you have this question, so as long as
pay attention to small business owners under the ratio of man to female is ok.
The White House released data show that the speed of business women in the United States
Standing in the point of view of women
entrepreneurs, generally speaking, to bear and the male entrepreneurs the same
working strength, women entrepreneurs and no objection. For cannot afford
things, women entrepreneurs also don't feel frustrated.
Entrepreneurs belong to rare group, but
both men and women entrepreneurs have this kind of values.
As a special group, the female entrepreneur
and entrepreneurship not because of the hard work, bringing on the difficulty.
Women entrepreneurs the difficulties faced by not type of work, work or initial
low returns.
Admittedly, many women have to overcome
more obstacles, so as to achieve their business goals such as trent
The key to the problem is: in the fight for
money, women face more difficulties, and capital is the cornerstone of the
development of the each company.
Raise the question of funds
Institutional investors will usually set
foot in the initial investment enterprise. For many entrepreneur, the
institutional investors can help companies to accelerate the development, so
that the team continued complete venture.
Although almost every entrepreneurs say
most is not willing to do work is raising money, but I think, women in this
respect are faced with the difficulty of more than men.
In order to like men can be successful to
raise funds, women entrepreneurs have to make more efforts, overcome
difficulties and make a contrary to its social identity of the work. And many
of my female friends entrepreneurs, I enjoy the work, but we think and run a
company faces other pressure, compared to raise funds pressure let us feel the
pain.
Because the current way of raising money by
the male dominance, and favor male entrepreneurs, cause women not good at
raising money, also can produce conflict to the job. To raise funds need most
of the characteristics and the very nature of the men fit for such as readily
the things, or show AIRS and graces of self-confidence.
Now, I have finished two financing. My
business supervisor are almost successful men entrepreneurs, they told me, to
raise funds, I need to be like a male that, more strong, bold and perseverance.
This for helping me really very big, because those qualities are not my nature.
In their inspiration and encouragement, I can have half of their financing
capability.
However, in the business companies and
products marketing of other aspects, such as the establishment of partnerships
between, considering the product and market fit, venture mentors will not to
ask me such as financing that advice. At this time, of the
"feminization" of leadership in team building, cooperation
relationship, comprehensive management and marketing will show advantage.
Therefore, and many women entrepreneurs, in
addition to raising money beyond, I in the enterprise management aspects do
very well.
And risk investment emotional ties are
female weakness
Enterprise in many aspects involved in
emotional ties with the audience, so women to create enterprise and the
customer is close emotional connection, a lot of consumerism in most women as
the guidance.
When you raise the wind investment gold,
your "audience" are male. Women can't like other men that, and men
establish emotional contact. Therefore, women leading venture capital funds
tend to investment women entrepreneurs enterprise.
If the risk investment and angel investors
to entrepreneurs gender equal treatment, I think more women entrepreneurs will
get risk investment.
Women and risk
And no risk investment background compared
to the company, the risk capital investment company faced with entirely
different operating pressure. Risk investment focus on those who put all your
eggs in one basket, in the four years to conquer or to die, also prefer those
who either do big, or dissolution of the company.
In accordance with personal experience, I
think that women risk preference is low, so only fewer women entrepreneurs can
get risk investment institution capital injection, no wonder. From a certain
perspective, this understandable. We do not need to not let men and women
entrepreneurs get considerable risk investment. But...
Bridge gender gap
Social can and should be more courage to
take risks to encourage women to realize his dream.
Silicon valley social norms is, 22 year old
male programmers will hope to be like zac's (Zuckerberg) like that. Silicon valley
another a social norms is, the male entrepreneurs will get good risk
investment.
But silicon valley and not against women in
the criterion. Women 2.0 and Golden Seeds and other companies, and Kleiner
Perkins Women such as the leading venture capital institutions, are promoting
for men and Women entrepreneurs risk investment system, so, in female criterion
form before, I'm the practice of these institutions praised.
