In today's information age, to become
business elite, there must be more and more strong ability to understand the
competition, environment, organization and strategic connotation. Enterprise
Now, executives to one of the most
important task is to participate in making the organization's strategic, and of
zhenhai. Unfortunately, the word strategy used excessive, different people have
different understanding on the, even those in the field of management of famous
scholars and senior management personnel is also hard to its definition, its
the scope is difficult to form a unified view.
We don't want to more unstable, in was a
long definition list add several definition, but we are confident that, winning
strategy formulation based on innovation and differences, namely and
competitors "different", but also to the value for consumers.
Economists define the purpose of these differences, with strategic management
terms, is to develop unique organization resources and competitive power.
Should according to the organization's market, considered strategic, take these
competitiveness into competitive advantage.
Competitive advantage is the organization
in the market positioning to get advantage of unique way. This advantage often
can reflect whether the organization has the ability to create and maintain
higher than the industry average profit margin of the sustainable level. The
strategic planning can help organizations to achieve competitive advantage, and
strategic planning refers to professional have systemic work, to achieve the
organization's strategic objectives, and divided responsibility to ensure the
implementation of the strategy.
